• UAE-based greentech Bloomspoon has secured a $218,000 investment in exchange for 49% equity during Season 3 of Shark Tank Dubai.
• Founded in 2023 by Mostafa Khattab, Bloomspoon creates reusable cutlery from wheat straw embedded with seed capsules, allowing users to plant them after use.
• The new funding will enable Bloomspoon to expand regionally, grow its product line, boost retail distribution, and pursue B Corp certification.

Press release:

Bloomspoon, the Dubai-born startup reshaping eco-friendly consumer goods, has announced a major milestone after securing an AED 800,000 investment offer on Season 3 of Shark Tank Dubai. The deal for 49% equity in the startup was offered by Toufic Kreidieh, Executive Chairman and Co-Founder of the Brands for Less (BFL Group), one of the region’s most prominent retail players.

Founded with a bold mission to make sustainability a seamless part of everyday life, Bloomspoon is the world’s first brand to introduce plantable cutlery, reusable utensils crafted from wheat straw with a water-soluble seed capsule. After use, you can plant the cutlery to grow basil, mint, or other herbs, transforming single-use waste into a sustainable lifestyle.

"We’re not just building products; we’re building habits and mindsets,” said Mostafa Khattab, Founder of Bloomspoon. "This partnership with Mr Kreidieh and the BFL Group is about scaling impact. because the strategic value he brings is far greater than the investment itself."

Toufic Kreidieh’s investment is more than capital; it brings strategic alignment, deep retail insight, and access to a vast network that can help bring Bloomspoon’s innovations to every household.

"You cannot imagine how the Gen Zs are looking for these ideas," said Mr Kreidieh during the episode, underscoring the growing appetite for sustainable innovation among younger generations.

The Shark Tank appearance marks a pivotal moment in Bloomspoon’s growth story. The startup has already gained regional traction, receiving coverage on Reuters, The Weather Channel, Dubai One TV, and Forbes Middle East. Bloomspoon is committed to a purpose-driven business model, which includes planting a tree with every order and operating a website that is zero-carbon.

Looking ahead, Bloomspoon will focus on expanding its product lines, entering new markets, enhancing retail presence, and pursuing B Corp certification. With strategic support from Kreidieh and the visibility from Shark Tank, the brand is poised to become the UAE’s go-to name for sustainable, feel-good living.